文章基本信息

标题：Marketing I Globalizacija - Međunarodni Marketing Program
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作者：Aleksandar Grubor
期刊名称：Montenegrin Journal of Economics
印刷版ISSN：1800-5845
电子版ISSN：1800-6698
出版年度：2005
卷号：1
期号：2
出版社：Economic Laboratory for Transition Research Podgorica
摘要：Izmenjeni uslovi poslovanja na me.unarodnom tr.i.tu zahtevaju korekcije u primeni koncepta me.unarodnog marketinga u poslovanju, .to podrazumeva i druga-.iji pristup funkcijama me.unarodnog marketinga. Promene u funkcionisanju svetskog tr.i.ta na makro, a naro.ito na mikro nivou nala.u druga.iji pristup implementaciji programa aktivnosti me.unarodnog marketinga. Potrebno je imati u vidu da upravo strategijski pristup marketingu predstavlja kvalitativno najzna.ajniju promenu u im-plementaciji koncepta me.unarodnog marketinga. Poslednja decenija XX veka imala je niz zna.ajnih implikacija na na.in vo.enja ukupnog me.unarodnog poslovanja predu-ze.a, a pogotovo sa marketing aspekta tr.i.ta i potro.a.a, .to je u teoriji, ali i u poslovnoj praksi rezultiralo druga.ijim definisanjem me.unarodnog marketing anga.ovanja
其他摘要：Modified conditions of trading on the international market demand to correc-tions in a business acting of the international marketing concept, which means a different approach to the international marketing functions. Transformations in a functioning of the international market on a macro and micro level also press on a different approach to the implementation of entire international marketing activities. It is necessary to keep in sight, that most recently the strategic approach to marketing corresponding a qualitative most important innovation in the implementation of international marketing concept. The last decade of the 20th century presented a number of important implications on the style of managing entire international business of contemporary companies, especially by point of view the marketing aspect of market and consumers, whicih in a theory and in a business practice resulted in a different define of international marketing engage
关键词：globalizacija; me.unarodno tr.i.te; me.unarodni marketing program; ;internacionalizacija
其他关键词：globalization; international market; international marketing program; in-;ternationalization