文章基本信息

标题：Professionalism and Ethics: Is the Tobacco Industry Damaging the Health of the Public Relations Profession?
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作者：Khor Yoke Lim ; Adnan Hussien
期刊名称：Kajian Malaysia
印刷版ISSN：0127-4082
电子版ISSN：2180-4273
出版年度：2006
卷号：24
期号：1&2
页码：55-71
出版社：Universiti Sains Malaysia
摘要：In most parts of the world, public relations (PR) is seeking recognition as a profession. The path to gaining professional status hinges on its adherence to professional ethical standards. This paper argues that it is inappropriate for public relations practitioners to represent the tobacco industry because it is against the PR ethics of upholding truth and public interest. The paper cites historical tobacco industry documents to reveal that the industry would not hesitate to use unethical means to maximise profits
关键词：Ethics; Profession; Public relations; Tobacco industry; ;Public interest