摘要:The papers in this volume were presented at the 15thAsian Media Information and Communication Centre (AMIC) Conference on ''Media in Asia: Aspirations, Choices and Realities'', organised in collaboration with Universiti Sains Malaysia (USM) in Penang, 17¨C20 July 2006. The conference was attended by 250 delegates from 30 countries who presented a total of 189 papers. The opening was officiated by Y.B. Datuk Wong Kam Hoong, the Deputy Minister of the Ministry of Culture, Arts and Heritage and attended by the Secretary-General of ASEAN, H.E. Ong Keng Yong and the Assistant Secretary-General for Communication & Information of UNESCO, Dr. Abdul Waheed Khan. As a partner of this conference, USM took the opportunity to host sessions known as the Malaysia Track to run parallel to the main conference sessions. When this track was announced and call for papers was made, we received overwhelming response from the academicians and professionals from Malaysia as well as from abroad. In total, we received 41 abstracts to be presented in six sessions spread over the four-day gathering. The idea of organising this track is to enable academics and practitioners to deliberate on issues on media development in Malaysia and its impact on social, political and cultural progressions. It is organised as an appreciation to the prolific development of media and communication research in Malaysia. The track specifically dovetails on media and communication research efforts within the Malaysian milieu.