文章基本信息

标题：Marketing Strategies for Tourism Industry in Bangladesh: Emphasize on Niche Market Strategy for Attracting Foreign Tourists
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作者：Mohammad Amzad Hossain Sarker ; Sumayya Begum
期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2013
卷号：4
期号：1(1)
页码：103-107
出版社：Educational Research Multimedia & Publication
摘要：Bangladesh has bright prospects of tourism in future. She possesses tourism potentials all over the country. But, Bangladesh tourism is facing so many problems including marketing strategy. By applying niche market strategies she can earn more foreign currency because Bangladesh is blessed with four key tourism products: Beaches, Forest, Hills and islands, Historical place and Archaeological Sites that are mostly pleasing to many tourists. This paper is focusing the present strengths and weaknesses of tourism industry in Bangladesh and the ways to implement niche market strategy. Findings indicate that four iconic products can play significant role in the total earnings in this sector. Finally, this paper suggests how niche market strategy will help the policy maker to differentiate the tourists market and customize their service to achieve strategic marketing objectives and solve present downward earnings
关键词：Marketing Strategy; Niche Market strategy; Iconic products