文章基本信息

标题：A Study of Attrition Rate Among Sales Force of Life Insurance Companies in Delhi
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作者：Rajesh Verma ; Aanchal Aggarwal
期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2012
卷号：3
期号：4(1)
页码：90-99
出版社：Educational Research Multimedia & Publication
摘要：The last decade saw an upheaval in the growth and development of the Indian Economy, which was accompanied by the revolution in all fronts and a radical change in the way life insurance business was done. After globalization in year 2000, the insurance sector in India is rising rapidly to bring in growth and employment opportunities. But the major challenge faced by insurance companies is employee turnover or high attrition rate especially in sales force. It is expected that by 2020, the Indian Insurance sector will be amongst the top 3 in the world. But to reach up to this level the insurance companies have to take steps to reduce the increasing rate of attrition. This study will focus the reasons for high attrition rate among sales force of life insurance companies and how to manage high attrition rate.
关键词：Reasons for attrition; managing attrition and motivation