文章基本信息

标题：Consumer Choice Behavior Towards Mobile Phone Operators In Bangladesh
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作者：Md. Ashaduzzaman ; S. M. Sohel Ahmed ; Md. Moniruzzaman Khan 等
期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2011
卷号：2
期号：4
页码：30-39
出版社：Educational Research Multimedia & Publication
摘要：This study discloses Consumers Choice Behavior Pattern towards Telecommunication Operators. People in Bangladesh are becoming busy day by day and more professional than previous. They need to share more information to each other because demography has changed due to the era of globalization. Mobile phone has introduced a tremendous change in the communication sector in our country. It has changed the communication structure also. People in various occupations and income levels are using mobile phone intensively for their occupational purpose and personal purpose as well. Now a day the world is called 'Global village'. It is only possible for the developed and modern communication technology. The business world and general life is becoming more complex day by day. Women are coming outside from the four walls. They are working with male hand in hand. They are engaging with various types of professions. In this situation information is essential to respond to the changing environment.95 consumers were interviewed with a structured questionnaire. Both primary and secondary data were used. This study finds that the Grameenphone users are extremely satisfied (90%) followed by the other operators. This study is expected to help solid understanding of Consumer Behavior
关键词：Choice Behavior; Operators; Global Village; Networking; Globalization