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  • 标题:MOBILE TECHNOLOGY CULTURE AND ITS IMPACT ON COLLEGE STUDENTS’ LOCAL NEWS VIEWING BEHAVIOR
  • 本地全文:下载
  • 作者:Debra Borkovich; ; Jennifer Breese-Vitelli;
  • 期刊名称:Issues in Information Systems
  • 印刷版ISSN:1529-7314
  • 出版年度:2013
  • 卷号:14
  • 期号:2
  • 页码:400-410
  • 出版社:International Association for Computer Information Systems
  • 摘要:The ways we receive and the sources we rely onto deliver the news are changing. The main interface for local news consumption is beginningto shift toward mobile devices. However, the Pew American Life Project (2011) pointed out that among the adults that do use a mobile device to view local news, viewing behavior has shown that there is not one group that produces a distinct pattern of viewing behavior, but many. The older segment of the age-range titled'adult' could have a negative technological bias that does exist in future generations sometim es referred to as 'digital natives.' This quantitative research focused on a sample ofcollege-aged students on their mobile device viewing behavior in an attempt to identify patterns,as theymay have many long run implications for the future of news media outlets and cultural differences in technology usage behavior
  • 关键词:Mobile Technology; ;Social Media; ;Mobile ;Devices and ;Technology
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