文章基本信息

标题：Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia
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作者：Teck Hong Tan
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2013
卷号：9
期号：10
页码：181
DOI：10.5539/ass.v9n10p181
出版社：Canadian Center of Science and Education
摘要：This paper attempts to measure the intention of homebuyers to purchase green and sustainable homes using an extended theory of planned behavior model (TPB) in Malaysia. The results obtained indicate that attitude towards green housing, perceived behavior control, and perceived self-identity have positive causal effects on behavioral intentions to purchase such homes. However, social referents’ opinion relating to sustainable homes is not significantly related to intent to purchase. The findings also indicate that interdependencies among psychosocial variables are important extensions of TPB to predict behavioral intentions to purchase green and sustainable homes.