摘要:One of the European guidelines in the field of education focuses on the efficiency of vocational training as a way to provide solutions for the current international crisis. This paper reports on the analysis of the efficient implementation of a new vocational centre in a special context of social and economic crisis in the north of Spain. As we are dealing with the Vocational Centre of Communication, we have had the opportunity to study the strategies used by media and include them in the new model of education. Some of these features have been described as opposed to traditional methodologies: entertainment, closeness, content repetition, iconic narrative, dramatization, dynamism and simplicity, among others. This experience was organised according to the new legislation that relies on the following new features: links with the production system, a flexible training offer, and the acknowledgment of the right to receive lifelong and permanent learning.
关键词:academic performance; multimedia literacy; narration strategies; technology in education; vocational education of communication.