文章基本信息

标题：“Not Conformed to this World: How U.S. Religion Communicators Describe Public Relations,”
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作者：Douglas F. Cannon, Ph.D., APR+M.
期刊名称：Public Relations Journal
电子版ISSN：1942-4604
出版年度：2011
卷号：5
期号：3
出版社：Public Relations Society of America
摘要：Religion public relations represents one of the oldest communication specializations in the United States. Executives from mainline U.S. Protestant denominations formed the Religious Publicity Council in November 1929. That was seven years before the National Association of Accredited Publicity Directors—oldest forerunner of the Public Relations Society of America—was established (Broom, 2009; Dugan, Nannes & Stross, 1979). The council’s original purpose was to promote publication of religion news in major U.S. newspapers (Dugan, Nannes & Stross, 1979). That group continues today—with an expanded purpose and membership—as the interfaith Religion Communicators Council. The council’s longevity is evidence of the persistent connection between public relations and organized religion in the United States.