文章基本信息

标题：A Quantitative Analysis of Governments' Use of Interactive Media as a Global Public Relations Strategy,”
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作者：Juan-Carlos Molleda, Ph.D. ; Ji Young Kim, Ph.D. candidate
期刊名称：Public Relations Journal
电子版ISSN：1942-4604
出版年度：2011
卷号：5
期号：4
出版社：Public Relations Society of America
摘要：Globalization, globalism, and the development of communication technology have increased the complexity and the professional status of public relations around the world (J. Grunig & Dozier, 1992; J. Grunig & Hunt, 1984; Kazoleas & Teigen, 2006). Global public relations scholars have argued that transparent organizations need to deal with stakeholders not only in their home country, but also in host countries where they operate, and governmental sectors also need to communicate with key stakeholders in other nations (Molleda, Connolly-Ahern, & Quinn, 2005; Molleda & Laskin, 2009). Even though the body of knowledge on global public relations has been growing, government sector’s public relations efforts have not been fully documented