文章基本信息

标题：A Model for Assessing the Online Reputation of Public Actors
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作者：Diana-Maria CISMARU
期刊名称：The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN：1454-8100
出版年度：2012
卷号：14
期号：3
页码：25
出版社：National School of Political Studies and Public Administration
摘要：The aim of the paper is to identify a set of indicators for describing the online reputation of public ac-tors. The method used was content analysis. Five indicators and a sixth constructed indicator (the online rep-utation score) were identified for a comprehensive description of the online reputation. The model was testedon a sample formed by the online reputation profiles (data obtained via Google search) of the elected Ro-manian members in the European Parliament. The results showed that two of the indicators, online controland online visibility, have no significant correlation (or a modest correlation, respectively) with the onlinereputation score. At the same time, an external variable, the level of trust of the associated group, exerts aninfluence to the online reputation score of the individual public actors. Thus, the present research opens newtopics of discussion in studying the online reputation
关键词：reputation; social media; indicators