文章基本信息

标题：Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website
本地全文：下载
作者：Hsiu-Li Liao ; Su-Houn Liu ; Chi-Wen Lin 等
期刊名称：Review of Economics & Finance
印刷版ISSN：1923-7529
电子版ISSN：1923-8401
出版年度：2013
卷号：3
期号：3
出版社：Academic Research Centre of Canada
摘要：This study focuses on the tourism websites that are doing destination marketing for some remote areas. This study proposes that when interactivity is put into the website to create users' virtue experience with the remote areas, different user may response differently. Two kinds of user's personal factors are investigated in this study: Susceptibility to Interpersonal Influence and Personal Involvement. The research findings support the ideas proposed by Vogt et al. that values sought by information searchers are not limited to functional needs but include hedonic, innovative, aesthetic, and sign needs. The findings also indicate that interactivity feature can generate better intention to visit on users with higher personal involvement on the tour, or lower susceptibility to interpersonal influence. While on traditional tourism website, these two factors (personal involvement and susceptibility to interpersonal influence) have no significant impact on users' satisfaction. Based on these findings, marketers and advertisers can design more effective tourism website for various potential visitors to enhance their intention to visit the destination
关键词：Personal involvement; Interactivity; Susceptibility to interpersonal influence; Virtual ;experience; Intention