文章基本信息

标题：Comparative Study of Functions Affecting the Behavioral Patterns of Tourists in Iran and America’s Tourism Marketing Plan Utilizing SWOT Model
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作者：Issa Ebrahimzadeh ; Monir Yari
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2013
卷号：6
期号：1
页码：20-30
DOI：10.4236/jssm.2013.61003
出版社：Scientific Research Publishing
摘要：Behavioral patterns of tourists are designed aiming to present a scientific framework of how the variables are interacted and factors influencing consumer behavior can help decision makers and market activists in predicting and controlling consumer behavior. This study aims to explore the functions influencing tourist’s behavioral patterns in Iran and America’s tourism marketing planning which has comparatively been studied. The research methodology is analytical-descriptive and it has been studied and analyzed utilizing SWOT technique. Analytical results of this study show that America in proportion with culture, potentials and operational functions in Iran can be in some cases exploited.
关键词：Tourism; Tourists Behavioral Patterns; Marketing; SWOT Technique; Iran; America