文章基本信息

标题：Dynamic Pricing of Perishable Products under Consumer Factor
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作者：Yanming Ge ; Jianxin Zhang
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2011
卷号：4
期号：4
页码：440-444
DOI：10.4236/jssm.2011.44049
出版社：Scientific Research Publishing
摘要：With effect of consumer factor considered, a model for dynamic pricing of perishable products is proposed. By this model, we obtained a property of the value function: marginal value is a decreasing function of the capacity and an increasing function of the consumer factor. Basing on this property, we proposed the following pricing strategy: according to the regions that the perishable products are sold, we adopt the appropriate consumer factor and then use the routine pricing strategy. This strategy not only maximizes the retailer’s revenue but also improves its service level. Lastly, a constructive example is discussed.
关键词：Revenue Management; Dynamic Pricing; Perishable Product; Bellman Equation