文章基本信息

标题：Modeling Influence of Product Quality and Grower Reputation on Prices in Dutch Flower Auctions
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作者：Gregory Yom Din ; Alexander Slutsky ; Yehiel Steinmetz 等
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2011
卷号：4
期号：3
页码：339-350
DOI：10.4236/jssm.2011.43040
出版社：Scientific Research Publishing
摘要：The purposes of this study are to examine differences in prices that safari sunset flower growers from Israel receive on the Dutch flower bursa, suggest factors that influence such differences, and examine strength and significance of each factor. We show that price differences between growers can reach 36% - 47%. In the regression model price differences are regressed on explanatory variables that include proxies for flower quality and grower reputation. The model explains 58% - 59% of the price variability and enables to compare elasticity of price by the studied factors. Subsequent ordered probit analysis confirmed the relevance of the chosen variables and their ability to explain also the growers clustering by received prices. Analysis of marginal effects shows that changes in the probability of belonging to a specific price group of growers are consistent with the regression model results.
关键词：Flower Auction; Safari Sunset; Quality; Reputation; Econometric Model; Simulation