文章基本信息

标题：A Legal Perspective of E-Businesses and E-Marketing for Small and Medium Enterprises
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作者：Muneeb Iqbal ; Atif Ali Khan ; Oumair Naseer 等
期刊名称：International Journal of Managing Information Technology
印刷版ISSN：0975-5926
电子版ISSN：0975-5586
出版年度：2013
卷号：5
期号：1
DOI：10.5121/ijmit.2013.51011
出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has become a proven channel of passing on the word to the customers. Legal and ethical issues quickly become an area of concern. In this research recommendations are made to harmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culture in organizations. It begins with revising current state of regulations surrounding eBusinesses and electronic marketing. The proposed approach offers risk management by considering risk mitigation strategy, educating people and use of information technology. Monitoring compliance requirements are met by reviewing the latest ch anges in regulations and rewarding the employees who ensures the successful implementation of the strategy
关键词：SME; eBusiness; eMarketing; Legal Risk Management; Intellectual Property