文章基本信息

标题：IMPACT OF PROMOTIONAL STRATEGIES- A COMPARATIVE STUDY OF PUBLIC AND PRIVATE SECTOR INSURANCE COMPANIES
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作者：RAIES AHMAD MIR ; MUDASIR A MIR ; SHEERAZ A THOKER 等
期刊名称：Indian Streams Research Journal
印刷版ISSN：2230-7850
出版年度：2013
卷号：III
期号：II
出版社：Indian Streams Research Journal
摘要：Marketing strategies become more crucial when they are executed to design, distribute and promote insurance services. The present study is descriptive in nature and takes out significant differences in the promotional strategies adopted by private and public sector insurance companies in India. The study shows noteworthy results and opinions of customers, which can be very useful for designing effective promotional strategies for insurance companies. The study reveals remarkable facts connected with customersperception about promotional tools of both private and public sector companies and also about the most effective tools to promote insurance services.
关键词：Insurance;Promotional Strategies;Customer Satisfaction.