文章基本信息

标题：FACTORS INFLUENCING BEHAVIOURAL INTENTION TO ADOPT NET BANKING
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作者：SRINIVASA RAO BEHARA ; M.V.SURYANARAYANA
期刊名称：Indian Streams Research Journal
印刷版ISSN：2230-7850
出版年度：2013
卷号：II
期号：XII
出版社：Indian Streams Research Journal
摘要：This research paper will investigate factors influencing behavioral intention to adopt internet banking. The research setting was in Visakhapatnam, Andhra Pradesh, India. It is based on the decomposed theory of planned behaviour. Using data from 25 respondents from various backgrounds who are active Internet banking users, the research unveils that Relative advantage of Internet banking was rated the strongest factor affecting behavioral intention to adopt Internet Banking while Primary and Secondary Influence was rated the least impacting factor. Both Utilitarian Outcomes and Availability of Internet were rated as second most impacting factor followed by Availability, Cost, Ease of Use, Security, Trust and Self Confidence.
关键词：Behaviour;Internet Banking & Security