文章基本信息

标题：Knowledge Sharing Between Agency and Customers to Strengthen Market Orientation: A Case Study of a State Government agency in Australia
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作者：Henry W.L. Ho ; Helen Madden-Hallett
期刊名称：Journal of Business Studies Quarterly
电子版ISSN：2152-1034
出版年度：2011
卷号：2
期号：2
页码：125-138
出版社：Journal of Business Studies Quarterly
摘要：Knowledge sharing between agency, in this instance a State Government division, and customer is a form of market sensing which can provide the agency with information to make anticipatory assumptions about the market. Knowledge sharing within an agency and between an agency and customer, aligns the agency’s orientation to continually focus on the customer’s issues and in this way acts as an antecedent to adopting a market orientation. Knowledge management as discussed in this case focuses on direct or face to face communication and is considered in conjunction with industry Best Practice aspirations by the government agency. This case provides valuable insight into knowledge management as it is used by a State Government agency in Australia and the findings are applicable in other government situations internationally.
关键词：Market orientation; knowledge sharing; government agency.