文章基本信息

标题：Bank Selection Criteria Employed by MBA Students in Delhi: An Empirical Analysis
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作者：A Sajeevan Rao ; R K Sharma
期刊名称：Journal of Business Studies Quarterly
电子版ISSN：2152-1034
出版年度：2010
卷号：1
期号：2
页码：56-69
出版社：Journal of Business Studies Quarterly
摘要：This paper presents the factor influencing the choice criteria in respect of selecting a bank by MBA students. In particular, it finds those criteria, which have become significantly important in motivating the choice. A quantitative methodology, using responses given by three hundred and twelve students, is employed in the analysis. Findings show that reliability is a significant choice criterion, which includes employee’s courtesy, parking facility, loyalty programs, brand name, security system and low charges with the bank. Other factors, which have also increased in importance are the responsiveness, value added services and convenience. Assurance factors, such as speedy services, good rate of interest and zero balance account facility are also significant in importance in motivating choice of a bank.
关键词：Banks; India; Customer Service; Generation Y; MBA students.