文章基本信息

标题：Corporate Social Responsibility under disguise of Sustainable Development : A Myth or a Reality
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作者：Yogesh P. Patel ; Charul Y. Patel
期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2011
卷号：1
期号：2
出版社：Cosmic Journals
摘要：Corporate social responsibility (CSR) is primarily a corporate governance problem. Systemic organizational failures and negative social consequences are created by corporate governance structures and processes that preclude creativity and enable the exaggerated representation of some values and interests at the exclusion of others. CSR is the latest addition to that, which may have existed long ago with different names. The lack of formal study of this complex subject, which, despite the widespread debate has engendered still lacks a single and broadly accepted definition. In contrast, stakeholder governance models offer political and economic benefits. Still stakeholder collaboration remains fairly underdeveloped and often ineffective. This paper examines the need and the scope corporate social responsibility (CSR) auditing system based on the analysis of current CSR literature and interviews conducted with a number of interested and knowledgeable stakeholders. It also tries to understand whether CSR is practically implemented or it is just a myth. Does it really serve the very purpose for which it has been created or is it one of another disguised means to attain the name, fame, popularity and through that the last but not the least aim of Profit – which is the only end business’s truly work for.
关键词：Sustainable Development/Growth; total responsibility;management Corporate Social Responsibility.