文章基本信息

标题：Prototyping of an E-Commerce Mobile Marketing System
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作者：Criswanto D. Nugroho ; Veronica S. Moertini
期刊名称：International Journal of Information Technology Convergence and Services (IJITCS)
印刷版ISSN：2231-1939
电子版ISSN：2231-153X
出版年度：2013
卷号：3
期号：1
出版社：AIRCC
摘要：Electronic marketing is an essential part of e-commerce. With mobile device usage trends that grow exponentially in the last several years, providing electronic marketing services for mobile users has been becoming business opportunities. Despite these opportunities, mobile marketing system for e-commerce has not been widely studied. As mobile devices are personal tools, mobile marketing systems must be properly designed such that the systems will be accepted by users. This paper presents the design and prototype of an e-commerce mobile marketing system resolving user acceptance criteria, such as information personalization, privacy protection, up-to-date content and social network. The proposed system integrates a marketing provider website and mobile applications used by shoppers. The design and prototype are provided for the website, mobile application and the communication between both sub-systems that employs web services and a cloud service. Prototype testing and evaluation have been performed to ensure that the proposed system works properly.
关键词：Electronic marketing system; mobile marketing system design; e-commerce marketing; publish/subscribe;system