Vojvodina is a rural region, one of the most agricultural regions in Europe. Rural development, as an issue of regional policy, is a key instrument for restructuring the agricultural sector and making use of the villages potentially attractive to tourists. In times of increased urbanization and globalization, specific and authentic villages that truly reflect the spirit and tradition of the past are increasingly getting cultural, economic and touristic importance and attractiveness. Vojvodina has very good conditions for rural tourism development, mainly for its geographical location, diverse landscape (suitable for various forms of recreation), gastronomy, folklore and rich cultural heritage. Rural tourism in Vojvodina should contribute to the preservation of rural environment and cultural heritage, and also economically motivate local people to stay in the countryside. This type of tourism could significantly contribute to the protection of nature and provide resources for the existence and development of villages.