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文章基本信息

  • 标题:THE EXPLANATION OF RELATIONSHIP BETWEEN STRATEGIC ORIENTATION AND EXPORT PERFORMANCE
  • 本地全文:下载
  • 作者:Seyed Hossein Jalali
  • 期刊名称:Journal of Commerce
  • 印刷版ISSN:2218-8118
  • 电子版ISSN:2220-6043
  • 出版年度:2012
  • 卷号:4
  • 期号:1
  • 页码:40-46
  • 出版社:University of the Punjab
  • 摘要:

    This paper aims to investigate the role of strategic orientation in enhancing export performance. Based on the recommendations of previous studies, six dimensions of strategic orientation; aggressiveness, analysis, defensiveness, futurity, proactiveness and riskiness were used to establish the conceptual framework of present study. Data were gathered from food exporter firms in Iran and Pearson correlation and regression analysis was used to test the proposed hypotheses. Findings from this study support the proposed relationship between analysis, defensiveness, futurity and proactiveness dimensions with export performance, but no empirical evident found for relationship between aggressiveness and riskiness dimensions of strategic orientation with export performance.

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