Culture matters for TV advertising significant cultural contents. This study is regarding the examining of the nature of relationship between the culture and the effectiveness of T.V advertising. Culture influences the effectiveness of T.V advertising in some way or the other, both in positive or negative manner or having no effect at all. This impact of culture on the effectiveness of TV advertising may vary according to the nature of the product and the category under which the product lies (for example: necessities or luxuries etc.)