文章基本信息

标题：Implementation benefits to BI using data mining Techniques
本地全文：下载
作者：Harvinder singh
期刊名称：International Journal of Computing and Business Research
电子版ISSN：2229-6166
出版年度：2012
出版社：International Journal of Computing and Business Research
摘要：This paper is discussing data mining techniques and business operations areas includes marketing, finance, fraud detection, manufacturing, telecommunication to improve their business and found excellent results. A wide range of marketing companies requires the analysis of millions of shopping transaction records daily such as sales revenue by products to guide personalized marketing, promotional campaigns, costs and incomes and provide historical, current and predictive views of Business operations. An important component of many of these applications is customer profiling, which aims to extract patterns of behavior from a collection of transaction records, and the comparison of such patterns. The outcome of research shows that data mining tools are capable of discovering patterns in data in few hours those expert human quantitative analysts might not find in years of work to help make decision in complex supply chain management, customer relationship management collect and analyze transaction records continuously.
关键词：Data mining techniques; Business operations; Business intelligence; Supply chain management;Customer relationship management