文章基本信息

标题：A Critical Analysis of Consumer buying behavior of two wheelers (observations pertinent to Ahmednagar city, Maharashtra)
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作者：Faiz Ahmed Shaikh
期刊名称：Indian Streams Research Journal
印刷版ISSN：2230-7850
出版年度：2012
卷号：II
期号：VII
出版社：Indian Streams Research Journal
摘要：India is the second largest producer of two wheelers vehicle in the world. In the last two years, the Indian two wheeler industry has seen spectacular growth as majority of Indians especially youngsters prefer these as most convenient means of transport. The objective of two wheeler industry is to sustain market share through satisfying customer needs and expectations. The manufacturers therefore, have to understand the real needs, wants, belief and attitude of customer towards the product and after sales service. A strong understanding of consumer buying behavior is required for sustenance and growth of the business. To get a first hand input I have taken response of customers (actual & potential two wheeler buyers) in the questionnaire. The analysis of data was done using chi-square test. I am hopeful the present study will positively contribute to two wheeler industry to understand the attributes of the product that customer expect from the company.
关键词：Two wheeler industry;Customer need;Market share;Consumer preference