文章基本信息

标题：Evaluation of effectiveness of sponsorship in equestrian sport
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作者：Szymon Tarant ; Dorota Morawiak
期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2012
卷号：23
期号：1
页码：145-154
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：The aim of this article is to present that a well planned and promoted equestrian event could be an effective promotional tool. Effectiveness of sponsoring activities is shown by the way of example of one of the greatest equestrian event in Poland and the questionnaire study conducted after that.
关键词：promotion; sponsorship; sport; equestrian sport; promotion effectiveness