文章基本信息

标题：Framing of decision problem in short and long term and probability perception
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作者：Anna Wielicka-Regulska
期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2010
卷号：17
期号：3
页码：101-107
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：Consumer preferences are dependent on problem framing and time perspective. For experiment’s participants avoiding of losses was less probable in distant time perspective than in near term. On the contrary, achieving gains in near future was less probable than in remote time. One may expect different reactions when presenting problem in terms of gains than in terms of losses. This can be exploited in promotion of highly desired social behaviours like savings for retirement, keeping good diet, investing in learning, and other advantageous activities that are usually put forward by consumers.
关键词：probability perception; framing; time; miopia; hyperopia