文章基本信息

标题：Web Mining: Characteristics and Application in E-Commerce
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作者：Jyoti Yadav ; Bhawna Mallick
期刊名称：International Journal of Electronics and Computer Science Engineering
电子版ISSN：2277-1956
出版年度：2012
卷号：1
期号：4
页码：2020-2025
出版社：Buldanshahr : IJECSE
摘要：World Wide Web is source of information in todayz environment. Web is collection of inter-related files on one or more Web Servers. We have lots of data over there that can help in growing a business. Web mining is part of data mining, helps to find new patterns that enable a merchant to take new decisions for business opportunity. In this paper we discuss about characteristics and applications of web mining techniques in the context of E-commerce.