文章基本信息

标题：Competitiveness of E-Commerce Companies: An Integrated Approach
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作者：Cigdem Sahin
期刊名称：International Journal of eBusiness and eGovernment Studies
电子版ISSN：2146-0744
出版年度：2012
卷号：4
期号：1
出版社：Social Sciences Research Society
摘要：This study aims to explore the factors affecting the competitiveness of ecommerce companies. An integrated approach was developed to identify the possible sources of competitiveness which are drawn from the resources, organizational and managerial capabilities, and knowledge of e-commerce companies. A study composed of two consecutive phases was conducted. First, a quantitative survey among the members of the Turkish Association of Ecommerce Companies, was conducted. A case of Turkish e-commerce companies is selected because the Turkish e-commerce market is rapidly developing and providing a fruitful environment to conduct a valuable research. Furthermore, quantitative findings are supported with in-depth analysis of qualitative data collected by semi-structured interviews with the senior managers of the leading ecommerce companies in Turkey
关键词：Firm-Level Competitiveness; E-Commerce Companies