文章基本信息

标题：What Makes an Online Brand Community Detain Its Users? A Layered Motivation Perspective”
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作者：Jae Hoon Lim ; Habin Lee
期刊名称：International Journal of eBusiness and eGovernment Studies
电子版ISSN：2146-0744
出版年度：2011
卷号：3
期号：2
出版社：Social Sciences Research Society
摘要：The previous researches regarding user and information systems (IS) acceptance focused on users’ acceptance and intention to use of IS. However, it is difficult to explain online eService community’s members who have got different user’s behaviours. Therefore, this study will be performed for two purposes. Firstly, we will classify the members of an eService community by five layers according to consumption and exchange behaviour and social tie and secondly, we will investigate the different motivations that affect to perceive usefulness and intent and continue to use of eService community in five layers of members.
关键词：The previous researches regarding user and information systems (IS) acceptance focused on;users’ acceptance and intention to use of IS. However; it is difficult to explain online eService;community’s members who have got different user’s behaviours. Therefore; this study will be;performed for two purposes. Firstly; we will classify the members of an eService community by;five layers according to consumption and exchange behaviour and social tie and secondly; we will;investigate the different motivations that affect to perceive usefulness and intent and continue to;use of eService community in five layers of members.