文章基本信息

标题：INFLUENCE OF DEMOGRAPHIC VARIABLES ON CUSTOMER SATISFACTION REGARDING E-BANKING: AN EMPIRICAL INVESTIGATION
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作者：S Kavitha ; A Lakshmi
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2011
卷号：12
期号：1
页码：436-444
出版社：International Association for Computer Information Systems
摘要：Today banking industry has undergone a sea change. Bank employees need to provide quality information at the branch at his/her finger tips. It is also necessary that the information should be consistent with all branches and other direct access channels like ATM’s. Phone Banking, Mobile banking and Net banking throughout the country. The banking industry should always adapt to the new technology today and basically make the necessary adjustments to gain competitive advantage with other competing banks. E-banking is one such technology and the bank which implement this technology in their organization can definitely survive in this era of intense competition. The main objective of this study is to identify the overall satisfaction of customer regarding the e-banking transactions. The study also aims at knowing whether demographic variables of the respondents have influence on customer satisfaction on E-banking.
关键词：E-Banking; Customer Satisfaction; E-banking performance; Hypothesis