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  • 标题:ONLINE SHOPPING PERCEPTIONS OF OFFLINE SHOPPERS
  • 本地全文:下载
  • 作者:Manouchehr Tabatabaei
  • 期刊名称:Issues in Information Systems
  • 印刷版ISSN:1529-7314
  • 出版年度:2009
  • 卷号:10
  • 期号:2
  • 页码:22-26
  • 出版社:International Association for Computer Information Systems
  • 摘要:Recent advancements in technology have facilitated commerce around the globe. The online medium of commerce has provided and will continue to provide great opportunities for consumers and businesses. However, there are a number of issues that need to be addressed before the advantages of online shopping can be fully realized. One significant aspect is consumer perception of online shopping. The purpose of this paper is to examine the online shopping perception of consumers who shop from traditional stores. A survey was conducted in shopping malls in the southeastern region of the United States. The results show a positive perception of offline consumers toward online shopping. In addition, the results coincide with national trends for online shopping which show many traditional shoppers gather information on products and services online, but still make the purchase onsite in a traditional setting by visiting a store
  • 关键词:Perception of consumers; Online;shopping; Offline shopping
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