文章基本信息

标题：SOCIAL NETWORKING WEBSITES IN INDIA AND THE UNITED STATES: A CROSS-NATIONAL COMPARISON OF ONLINE PRIVACY AND COMMUNICATION
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作者：Bryan Marshall ; Peter Cardon ; Daniel Norris 等
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2008
卷号：9
期号：2
页码：87-94
出版社：International Association for Computer Information Systems
摘要：This study examined cross-national differences in the usage of social networking websites (SNWs) between university students in India and the United States. A total of 245 Indian university students and 241 American university students completed a survey about privacy attitudes and behaviors as well as communication patterns on SNWs. Many of the traditional propositions about cross-cultural values and related notions about trust and communication patterns did not explain differences in behavior between Indian and American students. In particular, Indian students, who are considered being from a collectivist society, and American students, who are considered being from an individualist society, exhibited many common communication patterns. When they did exhibit different communication patterns, Indian students reported communication behaviors considered significantly more individualist than the American students. This research suggests that additional cross-cultural research is needed about the usage of SNWs and other forms of computer-mediated communication.
关键词：Social Networking Websites; Privacy;Cross-Cultural Communication; Computer-Mediated;Communication