文章基本信息

标题：TOWARDS MODELING THE ECONOMICS OF PERSONAL RELATIONSHIPS IN DYADIC BUSINESS EXCHANGES
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作者：Reggie Davidrajuh ; Øystein Jensen
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2007
卷号：8
期号：2
页码：309-314
出版社：International Association for Computer Information Systems
摘要：This paper proposes modeling the economies of personal relationship so that its impact on the collective economic outcome in dyadic business exchanges can be measured. Firstly, this paper introduces personal relationship in business environment. Secondly, some of the parameters that are related to the issue of personal relationship are presented. Thirdly, a hybrid approach is proposed for developing a mathematical model; with the mathematical model, a better understanding of the impact of personal relationship on switching business exchange relationship and the costs involved (switching costs) can be understood and experimented with.
关键词：Dyadic business exchange; personal;relationship; mathematical model; switching cost