文章基本信息

标题：MARKETING IS TO THE ADULT STUDENT
本地全文：下载
作者：Jeanne Baugh ; Paul Kovacs ; Frederick Kohun 等
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2007
卷号：8
期号：1
页码：44-51
出版社：International Association for Computer Information Systems
摘要：Adult learners are becoming a growing population on campuses around the country. The adult student is looking for a flexible and fast paced program that will allow him to finish a degree quickly without giving up his life. He is balancing home, family, job and school while not wanting any area to suffer. Many institutions are making student satisfaction a priority. Acknowledging that the satisfaction experienced by the adult student will differ from that experienced by the traditional age student is a key to successful competition for the enrollment and retention numbers. This paper describes the process of the creation of an Information Systems Degree marketed specifically to the adult learner. Among the areas addressed are, adult student needs, faculty input and reservations, curriculum design and administrative support.
关键词：Adult learner; Marketing IT; Degree;completion