出版社:International Association for Computer Information Systems
摘要:The new technology product adoption lifecycle (TALC) has been classified as including five groups: innovators, early adopters, early majority, late majority and laggards and is visualized as a bell curve. Ghaffari and McNurlin introduced a modification of this with their concept of the technology camel. They renamed the innovators to be Eager Beavers and the laggards to be Technically Averse and they posited that the technology camel was applicable for both individuals and organizations. The focus of this study was to investigate whether the technology camel is a good model for explaining the adoption of information technology. It was found that the adoption curve has shifted to the left, with fewer individuals/companies belonging to the technically adverse group. Moreover, the results showed that individuals are ahead of organizations in the adoption of new technologies and males are more willing to adopt new technologies than females. Possible explanations are given for the differences
关键词:technology adoption life cycle; technology camel; gender difference; survey;methodology