文章基本信息

标题：AN APPROACH TO TARGETED MARKETING USING SPATIAL DATA MINING AT CAMPBELL SCIENTIFIC, INC
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作者：Pamela Pratt ; David Olsen
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2003
卷号：4
页码：277-283
出版社：International Association for Computer Information Systems
摘要：The discussion presented here is based on the concepts of data warehousing, data mining, and Geographic Information Systems (GIS) for a local manufacturing company with a worldwide customer base.
关键词：Data Mining; Geographic Information Systems; Relational Database; Marketing;Targeted Marketing; Business Information Systems