文章基本信息

标题：ALIGNING MEDIA CHOICES WITH PROCESS CHARACTERISTICS
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作者：Cretson Dalmadge ; Roman Wong
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2003
卷号：4
页码：108-114
出版社：International Association for Computer Information Systems
摘要：The focus of this article is to present a theoretical model to describe the relationship between critical process characteristics and the communication quality implied by the major types of communication methodology commonly adopted in organizations. Moderating factors interact with these communication quality requirements to determine the specific media choice. The theoretical framework addresses the classification of processes along the dimensions of process complexity and knowledge intensity, while communication quality is defined in terms of richness, interactiveness, and precision. The underlying thesis of the model is that the nature of the process prescribes the communication quality to be adopted by an organization. Managers need to base their media selection choices on the specific process types in the organization for an optimal result.
关键词：Process complexity; knowledge intensity; communication quality; media choice;media richness