文章基本信息

标题：BASEBALL MODEL FOR E-COMMERCE
本地全文：下载
作者：Gerry Scheffelmaier ; Jeffrey Johnson
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2002
卷号：3
页码：549-554
出版社：International Association for Computer Information Systems
摘要：This article presents and illustrates the “Baseball Model” to be used by startup or failing e- commerce businesses In baseball the batter comes to the plate, gets a base hit, moves to first base, advances to second base, then third and finally returns to home plate scoring a run. After getting the hit, runners can’t go directly to second or third base. Runners must go directly to first base then second and so on. There is a logical path of progression. In the “Baseball Model” each base on the baseball diamond is occupied by one of three components necessary to establish, create, and implement a successful e-commerce business...
关键词：E-Commerce; Business Strategy; Business Practices; Baseball Model