文章基本信息

标题：AN ANALYSIS OF E-COMMERCE STRATEGY USED BY INTERNET TRAVEL SITES
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作者：Kuo Chen ; Huei Lee ; Cynthia Barnes 等
期刊名称：Issues in Information Systems
印刷版ISSN：1529-7314
出版年度：2002
卷号：3
页码：102-108
出版社：International Association for Computer Information Systems
摘要：The purpose of this paper was to analyze the business strategy of Internet travel sites and determine how they differed. Approximately ten web sites were studied. Of the many Internet strategies used by online businesses, the focus of this paper was on the following strategies or business models: shopping mall, portal, pricing, and membership & rebates.
关键词：E-Commerce strategy; Internet travel sites.