The present paper explores the vision and experiences and opinions about publishing in scholarly communication and summarizes the key findings of the respondent‟s opinions and attitude of 303 researchers from various departments of the Kashmir University. The statistical program was used to perform a series of statistical analyses. The results indicate that scholars of Kashmir University are not well disposed to Open Access scholarly communication and traditional model of scholarly communication remain their first choice of publication. Investment in Open Access scholarly communication through the use of the various channels of Open Access is still relatively low when considered in the context of making their own research available.