文章基本信息

标题：24-Karat Protection: RFID and Retail Jewelry Marketing
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作者：David C. Wyld
期刊名称：International Journal of UbiComp
印刷版ISSN：0976-2213
电子版ISSN：0975-8992
出版年度：2010
卷号：1
期号：1
出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：This article examines the unique value proposition presented by RFID (radio frequency identification) for jewelry retailers’ inventory management. The article provides a general overview of RFID technology. The author then presents findings on its use in jewelry retailing to date by innovative companies around the world. The research establishes that RFID-based inventory tracking is exceptionally well-suited to the jewelry industry due a variety of factors, including the values, origins, sizes and form factors of jewelry items. Early adopting jewelry retailers have found that RFID-based inventory tracking can address their needs for better inventory management and control, heightened security, and improved business intelligence.
关键词：RFID (radio frequency identification) technology; Bar Coding; Retailing; Security; Inventory Control;Business Intelligence