In the context of this study, we propose to analyze the limits of mass tourism in the French Antilles (depreciation of tourism, economic limitations, and ecological nuisance). The recognition of these limits is at the origin of late awareness of the need to define another model for tourism development.In the south of Martinique, the most popular coastal sector, they have implemented new regulations to protect marine resources. This requires the development of new practices and increased awareness from tourists, for example, around coral reefs and mangroves. Ecotourism programs also aim to show visitors the forests rich natural resources and biodiversity. This initiative also includes small rural businesses that receive new revenues through tourism.The situation is complex in the French Indies: urbanization has caused important consequences for the coastline. Presently, marketed Tourism products are not competitive (mainly, the competition is with the political dynamics of the nearby island of Dominica). Ecotourism and sustainable tourism have just begun to develop in these touristic destinations, destination where the tourism has been in decline these past ten years. This situation is rather problematic for high tourist destinations. Unquestionably, ecotourism helps to outline adaptation difficulties for new tourism practices.