文章基本信息

标题：The Concept of Global Commodity Chain in International Tourism and Upgrading of Eastern Europe Tourist Destinations (on the Example of the Greater Sochi)
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作者：Mariya Ransberger ; Ralph Lessmeister ; Evgeniya V. Vidishcheva 等
期刊名称：European Researcher
印刷版ISSN：2219-8229
电子版ISSN：2224-0136
出版年度：2011
卷号：15
期号：12
出版社：European Researcher
摘要：The contribution considers the use of «global commodity chain» concept in international tourism and the problem of East European Regions image enhance, unknown to Western Europe through the Greater Sochi case study.
关键词：tourism; image; travel potential