文章基本信息

标题：Analysis of Users’ Web Navigation Behavior using GRPA with Variable Length Markov Chains
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作者：Bindu Madhuri. Ch ; Anand Chandulal.J ; Ramya. K 等
期刊名称：International Journal of Data Mining & Knowledge Management Process
印刷版ISSN：2231-007X
电子版ISSN：2230-9608
出版年度：2011
卷号：1
期号：2
出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：With the never-ending growth of Web services and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached enormous proportions. Analyzing such huge data can help to evaluate the effectiveness of promotional campaigns, optimize the functionality of Web-based applications, and provide more personalized content to visitors. In the previous work, we had proposed a method, Grey Relational Pattern Analysis using Markov chains, which involves to discovering the meaningful patterns and relationships from a large collection of data, often stored in Web and applications server access logs, proxy logs etc. Herein, we propose a novel approach to analyse the navigational behavior of User using GRPA with Variable-Length Markov Chains. A VLMC is a model extension that allows variable length history to be captured. GRPA with Variable- Length Markov Chains, which reflects on sequential information in Web usage data effectively and efficiently, and it can be extended to allow integration with a Web user navigation behavior prediction model for better Web Usage mining Applications.
关键词：Web usage mining; Grey Relational Analysis; Markov model; Grey System Theory.