文章基本信息

标题：USING THE STATISTIC SURVEY IN RESEARCHING CONSUMER PREFERENCES
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作者：PhD Candidate ; Univ. Asist. Mirela-Cristina VOICU
期刊名称：Revista Română de Statistică
印刷版ISSN：1018-046X
电子版ISSN：1844-7694
出版年度：2008
卷号：7
出版社：Romanian National Institute of Statistics
摘要：Even though the Selective enquiry based on a written questionnaire determines solely the declared behavior of consumers and not the actual one, as in the case of observation, this method is used in studying consumer preferences because of the advantages of time and money that it provides, in comparison with all the other methods meant to reach the same objective. The paper underlines the main issues regarding the use of the statistic survey in researching consumer preferences in order to pin-point some important characteristics of such an research.
关键词：statistic survey; consumer behavior; consumer preferences;questionnaire; sample