文章基本信息

标题：Image and positioning of the European tourism market from the perspective of spanish tourists
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作者：Sérgio Lopes ; José Silva
期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2011
卷号：2
期号：2
出版社：Instituto Politécnico de Leiria
摘要：The contribution of tourism to the Gross Domestic Product and the employment it generates has made it an important sector. However, recent results for tourism have been severely affected by the economic and financial crisis, increasing the importance of destination image as the element that most influences tourists when choosing a destination. The objective of the authors is therefore to understand how the European tourism market is structured from the perspective of Spanish tourists, as well as to illustrate the benefits of applying multivariate methodologies to research on tourism. The results show the existence of 5 well-defined clusters
关键词：Tourism Management; European Tourism; Destination;Image; Correspondence Analysis; Cluster Analysis.